It's an idea that's as brilliant as it is simple: for your music promo video, you approach people in the street, slap a pair of headphones on them and play them your song. Then simply film their reactions as the song plays and voila! You have your music video. This is just what Californian rascals CAKE did for their 2001 classic Short Skirt/Long Jacket. I probably haven't explained the whole thing very well, and you're probably well acquainted with the song and video anyway, but never mind - the important thing is, they're both great! Have a look and a listen:
(unfortunately the only embeddable version of this I could find has an annoying 15-second advert at the start, so apologies in advance for that)
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