The snow is always whiter on the other side

Watch out, watch out, there's a new Hello Saferide single about. It's called Arjeplog, it’s "about the north of Sweden, about going to the city and missing the countryside, and about going to the countryside and missing the city. It’s about love, and it’s about spooning without one arm getting numb" (so says that there Annika Norlin), it's taken from the album More Modern Short Stories From Hello Saferide and it's accompanied by this recession-beating video, filmed in five minutes at a cost of precisely nothing. Hurrah!