Sky Definition

Walking through one of those increasingly prevalent indoor shopping centres a few afternoons ago (I was on an errand of mercy to seek out some Pick 'n' Mix) I espied one of those stands companies set up in these places to try and get people to sign up for their wares. In this case it was Sky TV who, as you'll doubtless be aware if you live in the UK, have been pulling out all the stops in order to flog their latest emperor's new clothes-style subscription option, High Definition TV (which costs an extra tenner per month on top of a normal Sky sub, plus an initial £49 for the HD box, which may possibly explain why they're so keen on everybody having it).

Anyway, in order to show us SD (Standard Definition) luddites exactly what we've been missing by not "upgrading" to Sky HD, Sky set up a couple of biggish High Def TV screens on their stand in the aforementioned shopping centre (I refuse to use the word "mall"... doh!). And I have to say I was mightily impressed with the crystal clear picture quality you get in High Definition... or at least I might have been had their two operatives not chosen to leave the TVs switched on to the History Channel, which at the time was showing the grainiest black & white footage imaginable of some old World War II battle! How I laughed.

Sky's other big selling point, of course, is football; and with another season upon us they've wheeled out one of their old advertising slogans in order to promote their coverage. So basically, any time you look at a billboard, newspaper or TV advert at the moment there's a fair chance you'll be greeted by the following legend:

"Sky: Football. We know how you feel about it because we feel the same"

Yes, yes, very pithy I'm sure. I can't help feeling, though, that a more honest statement would have had the following wording:

"Sky. Football. We know how you feel about it because we feel the same about taking your money"

Just a thought.

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